And this number is growing according to Google! The increasing number of smartphones being sold, especially when compared to dwindling PC sales, is having a pronounced effect and shift in consumer behaviour. That the smartphone can be used to search the web and access web content while on the move is not lost on consumers, especially when there is a specific call to action instore to check out a mobile website or QR Code to obtain more information or a promotion.

Using the Power of Conformity on Your Website to Increase Sales!

The challenge of the battle for consumer attention isn't new but certain techniques are ... and one of the most usable is harnessing Social Proof.  This is a cost effective way to attract valuable users, based in showing popularity on your website, and a relatively untapped gold mine in the age of the social web.