A Digital Agency that's Been Where You Are!

We understand the frustrations of having a website with no traffic - in fact you can read in About Us how we got started, so we have both the empathy and the understanding to realize what you're facing, and the experience and solutions to take you from where you are to a well performing site.

We've Made the Mistakes so you Don't

Our original test site CostaRicaCLOSEUP was and is the testbed for trying out new strategies and tactics, and just like any battle weary veteran we've made our fair share of mistakes and this experience we pass onto our clients. In this way you won't feel the Google slap, the Facebook suspensions and the Twitter account cancellations - we've been there and learned by pushing the limits of what's possible.

You Can Count on Us

There's those that can code a nice site, slap on some keywords and call it SEO, then disappear with no explanation why the site is going nowhere. That's not what we're about since we follow the 7 step process below in any client campaign -

Step 1 – Research

Your website must be optimized with relevant keywords and phrases that prospective customers are using, preferably of the long-tail and higher volume with low competition.

Digital properties including your website and social media channels should be populated utilizing the researched keyword list – as for instance social networks would be so optimized. This is consistent with current search engine algorithms that prioritize landing pages on the basis of content and no longer on a website's main index page, leading to an inverted triangle of keyword search result page opportunities where the greater the breadth of relevant pages, the greater the potential traffic. In addition, CMS based website components would allow for mobile optimized landing pages that would attract the increasing mobile search traffic from smartphones, and as well allow for QR Code usage that could be incorporated into print and signage for further message dispersion.

Step 3 – Value Proposition

Your site's Value Proposition must be made clear, both directly on the site and as an incentive to obtain further information.

Step 4 – Content

There are two basic types of content – Static and Dynamic. New Dynamic Content and replacement Static Content would see website copy optimized according to the researched keyword list, and new Dynamic Content placed on a regular basis in the site, which in turn would be fed manually and/or by RSS Feed to the social networks.

Step 5 – Outreach & Linking

Relevant inbound sites should be sourced that either in themselves have high volumes unto which a subset of your site and Value Proposition can be placed or to which inbound links can be located (please note outreach on Social Networks while offering potentially a high return on investment can result in shutdown or limitation on account usage).

Step 6 – PPC

Campaigns can be crafted utilizing the researched keyword List and rolled out in numerous channels to determine optimal channel choice and targeting capability. In this regard the following PPC can channels be utilized to determine effectiveness – Facebook, Adwords, YouTube and LinkedIn, and others.

Step 7– Analysis & Revaluation

Keyword volumes change monthly, as do keyword trends related to how a website is being indexed. Accordingly, all of Static Content, Dynamic Content and PPC campaigns should be revaluated on a regular basis to determine ROI and tweak campaign focus.

So take our Experience and Expertise to make your Digital Properties and Campaigns Successful with Increased Traffic and Conversions!