Increase Website "Stickiness" for New & Returning Visitors
Website engagement is basically how interesting your site is viewed by your customers and potential customers, and can be measured by the time they spend on the site, what they look at and the bounce rate of how many prospective visitors take one look at the site and leave without more interaction. We use certain proven strategies and techniques to increase customer engagement so that your customers and prospects increasingly buy into and receive your complete message.
CLOSEUP Agency can enhance Website Engagement to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
Why did You Come and Why did You Come Back?
When you think about what keeps you coming back to a favorite store, favorite person or even favorite website, it's not a simple, mindless, click and go relationship. It's a complicated, emotional connection that originates from engagement techniques and is maintained by a relationship. Website engagement must affect the consumer in mind, body and spirit. Anything less is a bounce rate statistic. Certain techniques and strategies used by CLOSEUP Agency to enhance Website Engagement include:
- Tracking awareness-level engagement using such as page views, content views, impressions and click-through rates.
- Identification of emotional image and copy triggers in ad content and email campaigns.
- Creation of dynamic content that highlights your goals and consumer focus with the result of giving users what they want as soon as they arrive at your website.
- Leveraging strong referral sources and to build trust and credibility such as through Social Proof.
- Utilization of emotionally rich imagery in your messages.
- Development of intuitive and relevant architectures so as to decrease frustration and increase trust.
- First impressions count - if your bounce rate is high or time on site is low, then the story you are telling is making an impact on consumers interacting with your website.
Businesses Must Offer Immediate as well as Long term Consumer Engagement
Engagement strategies and techniques place conversions into both and immediate and as well a longer term, more strategic context. In this sense Website Engagement aims at both immediate and long-term engagement, encouraging customer loyalty and referrals through word-of-mouth. Techniques include data collection that provide for re-marketing such as in the form of promotions, autoresponders and newsletters.
Online Consumer Engagement is the Start to Offline Engagement
Often your website is the very first interaction consumers have with your business. It therefore makes sense to think of online consumer engagement as perhaps the most important opportunity for a business to impress and capture consumer attention. In this sense the nature of a consumer's interaction with a brand, business and other customers differs on the web where consumer engagement efforts that aim to create, stimulate or influence customer behaviour differ from the offline, one-way, marketing communications that many marketers are familiar with. Image sliders, videos, discussion forums or blogs, are interactive spaces where consumers can view, communicate and imagine in ways that cannot be replicated by any offline interactive medium.
Contact CLOSEUP Agency to see how Website Engagement Techniques and Strategies can Increase Your Business - Call CLOSEUP Agency at (226) 444-9718
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Blogging Opportunities to Increase Web Traffic & Competitive Barriers
One of the most effective ways of increasing website visitors, engagement and search engine rankings is to deliver regular blog content to your website and social media channels. In these ways business blogging along with content marketing make an effective search engine optimization strategy for generating traffic, and when combined with social networks, blogs speak directly to your customers and prospects as the cornerstones and hubs for social media campaigns. Also the greater your voice is dispersed though blogging, the higher become the barriers to your competition to rank as authorities in your chosen niche.
CLOSEUP Agency can arrange for an Aerial Photography shoot to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
Blogs and Blogging are a Necessity of Today's Online Opportunities
The days of the old style static website are over, where traditional websites struggle to hold their search rankings against highly dynamic sites with fresh content, with Google emphasizing quality and regularly updated content in their search result. Today's businesses therefore have no choice but to incorporate blogging into their web strategies as a means of directly and through social media channels, driving incredible amounts of traffic and making it easy to connect with customers, prospects, buyers and fans.
Protecting Your Turf & Social Bookmarking
Your customers and prospects are searching for information, and if it's not you that's providing the fresh and relevant content, your customers & prospects will find it from someone else. In this way a blog starts to build a wall around your client base that competitor's will find it harder and harder to overcome. In addition by making content locally relevant, such as by integrating your specifically chosen keywords into the blog's posts - cities, boroughs and neighborhoods - not only will your reader's experience be enhanced, but overtime your search result position will become ever harder to disrupt.
A Social Bookmarking program in turn strengthens your position by generating both interest and links to your content, that can be both a source of extra traffic and business as well as a competitive hurdle favoured by today's search engines. The more links you have the more authoritative your content, website and reputation become ... with coincidental benefits of favourable search result rankings.
The Cost of an Effective Blog
Although blogs are highly effective in not only connecting with your customers and prospective customers, but also in search engine optimization, regularly updated content blogging takes time and commitment - we can take this process out of your hands and both write & administer blog posts - either with your ideas or those generated along subject and content lines. Our writing team seeks to develop content at the comprehension level of your audience, using appropriate idioms and expressions, along with incorporating keyword content and SEO strategies for greatest effect. Once written and posted, the blog posts can be easily integrated into your Social Media campaigns to leverage the same content multiple times through syndication, republishing and viral membership features. It's no wonder that so many forward thinking business have put blogs on the frontline of their online marketing strategies.
Contact CLOSEUP Agency to see how Blogs & Blogging can Increase Your Business - Call CLOSEUP Agency at (226) 444-9718
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Linking Strategies & Campaigns
Google+ Local Changed Search Results Overnight
Approximately 80 million Google Place pages worldwide were automatically converted into 80 million Google+ Local pages on May 30. It's a big change in an effort to provide relevant and trusted results to searchers by including the social space in search results. The change raises many questions and present opportunities for both users and business owners
CLOSEUP Agency can optimize Local Search to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
Local Search Optimization is the Next Step in SEO
Google+ Local Pages are now available in search results and will be ranked by Consumer reviews of the business, whether or not the Page is claimed or businesses complete their listings. See screenshot of Waterloo lawyer Google+ Pages on the 1st page of google+ Local search Waterloo Lawyers Closeup Agency
Local Business Listing Optimization Service
CLOSEUP Agency, as a local Digital Marketing Agency offers local Businesses, Internet marketers and brands insights into the latest changes with Google Plus Local through its Local Business Listing Optimization (LBLO) Service. This service will provide insight into the latest change in Google's business listing directory, formerly known as Google Places. CLOSEUP Agency will offer insight into how businesses can optimize their listing placement and integrate social successfully.
By Google's actions LBLO and Social Marketing are necessarily converging, similar to but much more impactful when Bing/Yahoo and Facebook integrated social preferences within the search engine results page. A lot of businesses are now playing catch up. Our LBLO program will help businesses learn how to achieve page one placement for their business listing in this new environment and maintain it. said AJ Marek, Partner of CLOSEUP Agency.
Included in CLOSEUP Agency's LBLO services are essential actions of -Claiming all Google+ assets
- Customizing the Business Pages
- Addition of image & video assets
- Search Keyword optimization of content
- Listing of Websites & Links to Relevant Profiles & Sites
- Additional Local Optimization Techniques
CLOSEUP Agency optimizes local business Google+ Pages with NEW ranking opportunities that didn't exist before and that could completely be missed unless this big change in the local search result ranking algorithm is understood and taken advantage of.
Contact CLOSEUP Agency to see how Local Search Optimization can Increase Your Business - Call CLOSEUP Agency at (226) 444-9718
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Autoresponder Progams Retain Consumer Prospects
How do you keep in touch with a consumer that's visited your website but may not immediately want to buy? Easy, by means of a regular contact program such as available through an Autoresponder. An autoresponder is basically an automated set of emails set up to be sent on a regular schedule such as on the day of a consumer's visit to your website, 3 days after, 7 day after, 2 weeks after and maybe a month later – as a means of continually having your business and brand in front of the consumer on an ongoing basis.
CLOSEUP Agency can set up an Autoresponder Program to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
What's the value of a Consumer that visits your website and thereby expressed an interest in your products or service?
If a consumer has taken the trouble to visit your website, they're a good prospect and there's no reason to lose such a prospect. So when a consumer visits your site you should have a data collection form in place and a privacy policy that permits you to then to remarket your goods and services to that consumer on an ongoing basis, until they opt-out. In this sense your website earns its keep and keeps on giving from a marketing standpoint.
It's been found that incentivizing the consumer to signup for further information or a newsletter increases data entry by consumers visiting your website, and can be something like a free report, coupon or consultation, where the incentive itself can lead to conversion to a sale. The autoresponder program therefore offers multilple opportunities to convert and not lose your website visitors into customers and sales.
Autoresponders automate Consumer Contact & Remarketing
Like a salesperson reaching out over the phone to their prospects, the autoresponder is an automated means by which you can get offers, information and images in front of prospective consumers on a regularized basis. The program never forgets or is never too tired to make the contact – it's an efficient and effective way to remain top of mind with hot prospects that have already shown an interest in your goods or services.
An autoresponder program requires crafting a set of informative and compelling email letters designed to have the prospective consumer take action, and either a system configuration within your websites or use of a number of specialized email gateways. Such a program can also be integrated with a regular newsletter as a means of extending the consumer touchpoints where a decision may not be made within a few weeks but over a number of months. Additional benefits include having the ability to include clickable links for additional information, and being able to track who, when and how often the emails are opened in order to optimize the message content and continually tweak the campaign to increase results.
Contact CLOSEUP Agency to see how An Autoresponder Program can Increase Your Business - Call CLOSEUP Agency at (226) 444-9718
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Digital Promotions & Coupons can Build Your Business
Taking a page from Facebook, Fans are more likely to engage with "events" and "winning" than with "contests" and "promotions" according to social ad-management software provider Buddy Media, BUT and it's a very big BUT, it all depends on the medium of choice. For instance, 7-Eleven continues to strengthen its position in mobile marketing by a new mobile promotion that not only drives consumers to its locations but also incorporates rewards and sweepstakes.
CLOSEUP Agency can build Digital Promotion campaigns to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
So Digital Promotions Can Rock, but Depend Upon the Medium and the Market
Mobile marketing promotions are particularly suited to the consumer that's on the go, and can as 7-Eleven has seen, change that destination to your business for mobile consumers. This means that digital promotions must be tailored not only for the type of consumer sought to be attracted, but the medium through which that promotion is to be delivered. Timing is also so very important in Digital Promotion since the offers can be delivered in almost realtime, and can therefore be timed for delivering a Call to Action on a specific day and even time of day that is most relevant to the target consumer. For instance, a mobile coupon for a restaurant can be set for delivery by SMS or email in the morning for redemption that day's lunchtime.
Examples of digital promotions that can build business include:
- Mobile Coupons
- Emailed Coupons
- Special Event Invitations
- Traditional contests with digital entry by mobile phone, email and website
- Text to Win
- Text to Vote
- Social Media Giveaways
- Sweepstakes
You Need a Roadmap for Your Digital Promotion
A digital promotions marketing strategy is therefore a multichannel marketing solution that can include email, mobile, social media, banner ads and more. A digital promotions roadmap is therefore of crucial importance to your digital marketing strategy – you have to understand what your consumers are about, what incentivizes them, tactics to execute and the promotion tools to do it better. The particular promotions mix chosen depends on the target consumer and the business' objectives, all with the help of CLOSEUP Agency.
Contact CLOSEUP Agency to see how Digital Promotions can Increase Your Business - Call CLOSEUP Agency at (226) 444-9718
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Aerial Photos & Videos for Eye Catching Appeal
Impact is the name of the game today, and there's no substitute for aerial shots of your business, products and services to make an impact. By showcasing subjects from this unique perspective, businesses can create media setting them apart from the competition.
CLOSEUP Agency can arrange for an Aerial Photography shoot to Increase Your Business in Cambridge, Brantford, Guelph, Kitchener, Waterloo, London, Woodstock, Windsor, Hamilton and Niagara areas.
Different Perspectives engage Consumers
In this time of "me too" content there is a struggle to come up with discerning and unique creative concepts that will both stop consumers in their tracks with impact and at the same time offer ongoing engagement. We've found that there is no substitute for Aerial Photography in being able to grab and hold a consumer's attention. Imagine an overhead shot of your business, products or services – unlikely that your competition will have thought of the same angle or impact.
Both Photo and Video Impact can be Aerially Enhanced
A bird's eye view is pretty unique and this kind of low altitude precision aerial imagery can be done for both photography and videos. No longer is hiring an expensive plane and pilot required since unmanned imagery drones are cost effective in obtaining excellent quality low level aerial digital footage. Multiple passes and multiple angles now become possible with the result that you can have extensive images and footage from which to choose the best possible view of your business, product or service. Being digital also means that transfer and post processing can be accomplished quicker and be subject to unique effects than would otherwise have been possible in the past.
Contact CLOSEUP Agency to see how Aerial Photography can Increase Your Business - Call CLOSEUP Agency at (226) 444-9718
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Our Location
1379 West River Road
Cambridge, ON, CANADA N1R 5S5
Hours of Operation:
Mon. to Fri. 9am to 5pm
Saturdays 10am to 12am
Telephone:
(226) 444-9718