Referral opportunities exist in using Social Network Marketing to create a following of individuals who are regular visitors to your website and that follow your business, products and your services by becoming "Friends" - individuals who are loyal to you. How do you create that following and continued repeat visits to your site? ... through a variety of channels including Loyalty programs, Social Network Marketing and Mobile Marketing.

We all want to be rewarded for good behavior and loyalty programs do that extremely well. By offering customers or visitors a coupon for a free product (a sample, tester etc.) or a discount on the next purchase or an introduction to a new product or service, loyalty programs make people feel special. Loyalty Programs reward those who sign up to be a part of your community - part of the tribe so to speak – that are receptive to future purchases, promotions and upsells.
When combined with Social Network Marketing, Loyalty programs can virally increase Referral Business. For instance, Facebook pages can be "Liked" as part of Loyalty rewards – in turn resulting in discourse and conversation about your product or service, support for your product and most importantly, a community of people that you can market to directly and ask them to Refer your Business, Products and Services to their Friends – that way you can have access to your Business' Friends friends, which is truly an exponential network of potential customers.
The beauty of Social Network Marketing is that if you have one "friend", that friend if satisfied will tell another friend and so on and so on and the community will grow right before your eyes. Social network marketing is therefore a powerful opportunity and if managed right, you can establish a group of loyal supporters from a small group of individuals who will do the marketing for you to grow the community and your business. All you have to do is keep the group happy by inclusion and the rest will happen by itself.
Your customers' social networks are mobile and so are your customers - which means opportunities exist to use social networks to make impact with Mobile Marketing such as with special QR Codes and Digital Promotions & Coupons that can be sent to mobile devices for distribution by social media. This direct contact possible with mobile devices as well as Autoresponders and Newsletters can keep your business Top of Mind for customers and prospects, as well as maintaining relationships to zero in consumers that are looking for your product or service. Use these opportunities as today's digital Word of Mouth advertising campaigns which can be quite cost effective and reach a huge group of prospective customers.